When did you set up the business?
in 2009 in Bangkok, just as the effects of the credit crunch in the USA were being felt around the world. At first we focused on bringing affordable accommodation options to Bangkokians with Proud and Proud X2 condominiums. The combination of a compact condo concept in a convenient location proved very popular. With Phuket's growing population (about 9,000 new residents each year) we saw a similar need for Tri Property's unique brand of affordable housing on the island.
What were you doing before?
I've always been involved in real estate. In the early years my time was split between Thailand and the United States, where I attained master's degrees in Construction Management from Western Michigan University and then Environmental Engineering from San Fransisco State University, before returning to settle in Bangkok.
The next five years were very productive. I went straight into real estate as a project manager but I'd always had a strong desire to make a unique contribution to the residential real estate market, so Tri Property was established and I haven't looked back since.
What’s unique about Tri Property?
Our aim is to stand out as a leader not a follower, which we achieve with attention to every detail. For example, when we embark on a new project, we physically test everything − from the durability of the furniture to the comfort of the seating and bedding.
Tri Property's residential projects are unique for each location as they're determined by real market demands and incorporate cutting-edge designs for multi-purpose space and convenience.
What are your main challenges?
We aim to stay ahead of the curve with design innovation for the next generation that's practical, tasteful and stylish, which sometimes means we have a particular concept that we want to develop and then have to find a way to make it possible. This usually requires input of expertise from a range of different skills.
What's your main target market?
We're always thinking ahead to the needs of local residents. Zcape and Zcape X2 are well suited to singles, couples and small families with 'multi-dimensional' lifestyles.
What's your approach to marketing Tri Property?
Before launching Zcape in Phuket we did extensive research on the needs of the local residential market and directed our marketing campaign at creating awareness among local buyers and regional investors.
What do you like most about what you do now?
If the customer is happy, I'm happy. It's fun to improve people's lifestyles and always good to know that our condo owners get great value for money and will always feel they made a sound investment.
And what do you like least…?
I'm perfectionist, so anything that doesn't meet expectations can be annoying.
What do you expect to achieve within the next 3-5 years?
We'll continue to develop Tri Property's niche in the market with stylish and practical housing in prime locations. Thailand joining the ASEAN Economic Community (AEC) in 2015 is exciting for the country and the region. As such, we aim to bring more trendy accommodation opions to the global real estate market.
What do you see as your biggest successes to date?
I'm pleased to say that all our projects to date have been successful in terms of their marketability and being right for the market demands, which of course equates to happy customers. Both Zcape Condominum and Zcape X2 have been very successful. However, for me, the real mark of success is having a great team in which everyone enjoys their job and has a feeling of fulfillment in bringing new and exciting living concepts to the market.
What is your over-riding ambition at this stage in your life?
The future for Tri Property is bright and I'm looking forward to one day leaving a legacy of lifestyle innovations that will last many lifetimes.