The Lofty Group is an experienced hospitality and vacation rental management company founded in 2013 when Wade Leathem and the brothers Sammy and Wahid Baht entered the hospitality business in Phuket.
The increasing number of visitors to the island had created a demand for alternative accommodation. CEO Mr. Leathem and the brothers helped satisfy this demand by converting short-stay guesthouses into unique serviced apartments, similar to those found in major cities worldwide. With the learning curve of this type of business in Phuket behind them they sought to expand into property management.
In return for a percentage of the income generated, Lofty takes care of all guest interaction, provides a 24/7 concierge for guests, reservations, online marketing, bill payments, property inspections and integral maintenance for individual property owners on the island.
Owners receive a full set of professional photos upon signing up to the service, weekly property inspections are complimentary as well as access to an online account that allows them to view their property calendar, to see how much money is in reserve on their behalf, allowing them to make their own bookings.
For luxury villa owners, Lofty offers a premium service that only charges 5% + for full time services like private chefs, villa managers, and maids.
Lofty Group sources its customers through a wide range of agent channels – online and offline, local and international primarily through a vast network of agencies and its own website.
The company has also strong connections with the Chinese marketplace and sources a growing number of bookings through connections with Chinese agencies and other platforms.
Mr. Leathem says, “China is Phuket’s largest source market and its fastest growing market. Considering less than 5% of Chinese nationals even have passports Phuket is just experiencing the tip of the iceberg when it comes to Chinese tourism. By understanding the nature of this market and what our customers are looking for, we are expanding our activities into the property market to keep delivering total satisfaction to our stakeholders.”
Lofty’s entrepreneurial CEO is launching a Real Estate business as a natural expansion of its activities: “By understanding the nature of this market and what our customers are looking for, we are expanding our activities into the property market to keep delivering total satisfaction to our stakeholders,” stated Mr. Leathem. The company has invested according to it’s Lofty forecasts: with a highly valued office directly on Patong Beach road and hiring the most qualified professionals in the field, the CEO is betting his company has the edge it takes to succeed in the competitive real estate market in Phuket.
For more insights regarding hospitality, property management and real estate businesses in Phuket, chat with Wade at +66 (0)9-2475-4984 or email him at Wade@LoftyPhuket.com
To see a list of current vacation rentals managed by Lofty, visit www.LoftyVillas.com or visit www.LoftyPhuket.com for more information on becoming a Lofty Group member.