Local support is at the heart of Cape Panwa Hotel Phuket Raceweek and it always has been. Born in Phuket, launched and operated by people in Phuket and with ongoing support from the Phuket Yacht Club, Cape Panwa Hotel Phuket Raceweek has tirelessly worked with the local community and has never lost sight of the importance of keeping the regatta true to its roots.
Since the beginning the regatta has always had strong support from local businesses who understand that the regatta is part of the island community.
“Whilst we are seeing more and more international participants each year, we are also working closely with the local business and sailing community to ensure the regatta retains its essence. The formula laid down on day one, and that has been adhered to ever since, is still at the core of the event today and we are very proud that the regatta remains an important part of Phuket,” said Mr. Byron Jones, Managing Director of organisers Media Business Services Co. Ltd. (MBS).
Founder of Phuket Raceweek, IMAGE asia continues to support the regatta through their print and online media. Publisher of a series of targeted tourist guides and maps, as well as the island’s leading glossy, WINDOW on Phuket, word of the regatta is carried far and wide in several languages.
Local support, however, is not just in the form of sponsorship. Many of the local sailors and fleet have been regular competitors and no more so is this evident than in the local multihull fleet.
As well as encouraging a strong showing from the local sailing community, many other areas of support are needed. One area often overlooked from outside is the need for boats and on-water support. Raceweek organisers confirm Illuzion will return this year and will again be providing the indispensable start boat from which the Race Management team will operate the races. Elsewhere will be a dedicated media boat, essential to get the shots and stories needed to spread the word of racing and sponsors, and this again will be provided by Absolute World Group.
Other returning sponsors include Sailescapes, Phuket and Krabi Boat Lagoon, Electrical Marine – who provide the on-water race management communications – Quantum Sails and ISS, who are again handling the onshore security, while joining the regatta as a sponsor for the first time this year are Asia Catamarans.
“We cannot run the regatta without support from many corners. Participants are essential to a successful regatta but equally important are sponsors, big and small, and bringing all of these different elements together is what makes Raceweek so special,” added Mr. Jones.
IMAGE asia is proud to support Cape Panwa Hotel Phuket Raceweek as a Media Partner.