Kamala Beach, once a sleepy beach town favoured by regular independent holidaymakers from Europe has ‘grown up’ with the arrival of the Intercontinental Hotel and its various beach bars and restaurants, the Café del Mar beach club and the island’s latest Novotel. Unusually for Phuket, small resorts and restaurants line the back of this long beach, while the road behind bustles with competing shops and restaurants. With the exception of Café del Mar, however, Kamala remains lower key than its southern neighbour Patong and is perfect for family holidays. As a swimming beach, Kamala is only suitable at higher tides.