Din Tai Fung Expands Presence in Thailand, Opens First Restaurant Outside Bangkok at Jungceylon Phuket

Thailand, 30th April 2024 – Din Tai Fung, the globally acclaimed Taiwanese restaurant recognized by the prestigious Michelin Guide, proudly announces the grand opening of its inaugural Phuket establishment. Nestled in the vibrant heart of Jungceylon, this new culinary gem welcomes diners to indulge in its signature fare, including its world-famous Xiao Long Bao (Steamed Pork Dumplings), Steamed Chicken Soup, and other delicious Taiwanese staples. Maintaining the same esteemed menu as its Bangkok locations, the restaurant also introduces an exclusive selection of beverages.

Despite its modest size, accommodating up to 100 diners, the restaurant boasts an iconic design crafted by the renowned Taiwanese architects, Song Designs Studio. Their innovative spatial approach ensures that even within the 218-square-meter space, functionality seamlessly merges with aesthetics, maximizing every inch. While this location may be one of Asia's smallest, diners can expect a comfortable ambience and a full menu, mirroring the offerings of its Bangkok counterparts.

Pioneering Expansion into Phuket's Culinary Scene

Having made its mark in the Thailand market since its debut in Bangkok in 2011, Din Tai Fung has consistently raised the bar and redefined the country's dining scene. Recognizing Phuket's status as a premier tourist destination, Din Tai Fung identified a unique opportunity for expansion. Din Tai Fung’s foray into Phuket is spearheaded by Singapore’s F&B industry leader, BreadTalk Group Limited.

Notably, there are currently no Taiwanese restaurants in Phuket, positioning Din Tai Fung as the pioneering establishment to introduce this culinary delight to the market. With an investment budget of approximately 20 million baht allocated for the development of this Jungceylon restaurant, Din Tai Fung is poised to redefine the gastronomic landscape of Phuket.

A Global Brand with Distinguished Taste and Service

Din Tai Fung is known for its unwavering commitment to providing an exceptional dining experience, characterized by excellence in taste, service, and ambience. Each dish is thoughtfully crafted using fresh ingredients and unadulterated cooking styles, creating a harmonious blend of flavours that cater to discerning palates and align with the demand for healthier dining options.

At the heart of Din Tai Fung is its open concept kitchen, where skilled dim sum chefs meticulously prepare each dumpling with speed and precision. Presenting each piece as a work of art to discerning diners is a testimony to their dedication of maintaining, if not exceeding, the demanding standards of this world-class brand. 

Beyond the kitchen, diners can expect the same warm and friendly service upon entry to the restaurant. Orders are taken promptly to minimize waiting, so diners can enjoy the same exceptional cuisine along with the sterling service that the Taiwanese restaurant is renowned for.

Menu Highlights and Jungceylon Exclusives 

Din Tai Fung is an international brand name that has built a reputation based on its exquisite Xiao Long Bao’s 18 intricate folds. The restaurant has also garnered a loyal following with other signature favourites such as its nutritious Steamed Chicken Soup and Fried Rice with Shrimp and Eggs.

• Steamed Pork Dumplings (Signature) Steamed Pork Dumpling or Xiao Long Bao traditionally contains minced pork wrapped in a delicate dough skin, pleated, twisted at the top and steamed. Din Tai Fung’s rendition features a juicy meat filling wrapped in a melt-in-your-mouth skin with a minimum of 18 exquisite folds, using only the finest pork with the right mix of leanness and juiciness to ensure both wholesome goodness and divine taste. Each Xiao Long Bao, hand prepared is created with surgical precision, passing through at least four different stations manned by four teams of chefs in the kitchen before being served fresh to diners. Even after nearly half a century, Din Tai Fung’s Xiao Long Bao are still considered as a world-class delicacy.
  
  The restaurant also now offers a seasonal dish - the Steamed Tom Yum Xiao Long Bao. Back by popular demand, our Steamed Tom Yum Xiao Long Bao delivers a dynamic fusion of spicy, tangy, and savoury flavours while being 40% larger than our classic Steamed Pork Xiao Long Bao. Nestled within each dumpling is a whole shrimp alongside juicy minced chicken filling, simmered in a robust Tom Yum broth with fragrant Thai accents that enhance its aromatic complexity and bold spice. Available for a limited time only, until 30 June 2024, this special dish is sure to please.
  
  
• Oriental Salad in Special Vinegar Dressing A popular chilled starter with julienne seaweed, bean sprouts, spicy beancurd and rice vermicelli, luxuriantly tossed in a light tangy dressing redolent of the fragrance of sesame oil.
  
  
• Steamed Chicken Soup This sparkling-clear soup uses only selected premium chickens. The ingredients’ innate flavours permeate the broth after six hours of meticulous simmering.
  
  
• Fried Rice with Shrimps and Eggs Awarded Singapore Best Fried Rice and extremely popular among diners, the ingredients are simple yet nutritious and tasty. Each plate is of a certain weight and minimal seasoning is used so that the natural fragrance of the eggs and spring onions shine through.
  
  Unique to the Din Tai Fung Jungceylon restaurant in Phuket are special menu items unavailable at Bangkok locations. Among these exclusive offerings is a refreshing smoothie drink menu, ideal for cooling down and quenching your thirst amidst Phuket Island's tropical heat this summer.
  
  
• Exclusive Smoothies Selection Choose from five delightful options, each bursting with fruity flavours: Mango Smoothie, Orange Smoothie, Pineapple Smoothie, Lemon Smoothie and Coconut Smoothie. These expertly crafted smoothies are designed to refresh and revitalize, enhancing your dining experience at Din Tai Fung's Jungceylon restaurant. Each smoothie is uniquely shaped on the top with a mini Xiao Long Bao's iconic pleated tip, adding a playful touch that's perfect for your Instagram feed. Available exclusively at Din Tai Fung Phuket, these smoothies are not just a treat for your taste buds, but also a feast for the eyes.

Grand Opening Promotion (30th April 2024)

Be amongst the first 100 diners to indulge in Din Tai Fung's culinary delights with a minimum spend of 1899THB in a single receipt and receive a complimentary Limited Edition Merchandise Gift Set worth 800 THB. This exclusive set, imported from Taiwan, includes a Din Tai Fung Stainless Steel Chopstick set and a gift mug featuring the brand’s mascot. T&Cs apply*.

*Terms and Conditions:

1. Limited to one complimentary gift set per customer per bill, while redemptions last.
2. Complimentary gift set are not for sale nor exchangeable.         
3. Terms and conditions are subject to change without prior notice