Monkey Shoulder launches in Phuket

20th January 2017, Phuket - Monkey Shoulder, World's top leading blended malt whisky, introduces the new malt whisky tasting experience to guests from the media at "Monkey Garden Time", CLUB NO.43, hosted for the first time in Phuket. With the help of Jay Gray, Monkey Shoulder Brand Ambassador for Southeast Asia, guests were able to pick their own ingredients to create a personalised cocktail according to their taste preferences.

"Monkey Shoulder is a free-spirited, fun loving blended malt with an easy-going smooth, rich and mellow vanilla deliciousness that means it can be enjoyed neat, on the rocks, mixed or in cocktails. Scotch snobs say you shouldn't drink whisky with ice or mix it with cocktails, but there are no old-fashioned rules when it comes to enjoying a Monkey Shoulder. That's why bartenders love Monkey Shoulder - this is a sociable Scotch that loves to mingle and won't be left gathering dust on the top shelf of the bar like traditional malts that can only be served by the dram.." said Jay.

"Drinks International (DI) Magazine recently named Monkey Shoulder as the Number One Top Trending Brand in their World's 50 Best Bars Annual Report. The report polled the top 250 bars as listed by DI's annual awards, to name their three most requested brands throughout the year. In addition to being named the trendiest scotch, Monkey Shoulder has also placed 4th in Best Selling Brands. This is very exciting for us as a brand, and is a reflection of the overwhelming support and positive welcome from Thailand and the rest of the world," Felle Lim, Regional Brand Manager - Monkey Shoulder, added.

A combination of single malt Scotch whiskies all matured in oak casks that previously held Bourbon creates its smooth mellow vanilla goodness and unique smooth rich taste. Monkey Shoulder is launched by renowned independent, family-owned distillers William Grant & Sons. Its nod to its heritage is in its name - years ago, distillery workers would shovel tonnes of malting barley by hand, hour after hour. This hard work sometimes caused a sore shoulder and their arm to hang down, a bit like a chimpanzee. The men called this temporary affliction 'monkey shoulder' and the Scotch is named in their honour.

About Monkey Shoulder

• Monkey Shoulder is a malt whisky blended from three of Speyside's finest single malts, using batches of just 27 casks for a smoother richer taste.
• The name is rooted in malt whisky history and inspired by the malt men who still turn the malting barley by hand. The skill of the malt man is demonstrated when he turns the malting barley using a shiel (wooden Shovel). Years ago some Malt men used to develop a temporary strain known by the men as Monkey Shoulder. Thankfully practices have changed and the condition no longer exists! 
• Not that we like to brag, but Monkey Shoulder's mantelpiece is resplendent with numerous awards - some will be impressed by our Gold award at the 2012 International Wine & Spirits Competition. 
• For more information about Monkey Shoulder, visit: www.monkeyshoulder.com