Meet Patumwadee ‘Thum’ Thongkom

On the tropical island paradise of Phuket, one woman’s passion for property and cutting-edge technology is reshaping the business of real estate. Fondly known as Thum, Patumwadee Thongkom’s ground-breaking journey in the property industry sees her now heading Zeus Teknology that is steadily revolutionising the way real estate is bought and sold. 

Zeus Teknology, a software development firm that specialises in cutting-edge solutions for the real estate sector established in May 2018 by Hachi Yin, co-founder of Utopia Corporation. The technology company transforms how real estate agents and clients engage with property listings. Their premier offering, Zeus Masterplan, is a digital brochure that delivers real-time data on available units to both clients and agents.

This innovation eliminates the reliance on physical brochures and streamlines the sales process. Additionally, its back-end system Zeus RE, serves as a comprehensive CRM system encompassing billing, task management, and report generation tools. This system minimises manual labour, automates notifications and emails, and enhances efficiency while reducing human error.

During the Covid-19 pandemic, Zeus Teknology’s ground-breaking solutions proved invaluable, as travel restrictions hindered in-person property visits. In addition, by incorporating virtual tours into its platform, the company successfully sustained sales for Utopia Corporation. Thum envisions these solutions’ continued relevance and growth, even as the world reopens, due to their remarkable convenience and adaptability in the ever-evolving real estate landscape.

Her professional journey, though began on an entirely different note with a stint at the Secretariat of the Formality and Reception Bureau for former Prime Minister Abhisit Vejjajiva. Her time in politics, however, could not dampen her enthusiasm for real estate. “I’ve always been passionate about property,” Thum shares. “No matter where I went or what I did, I knew I would return to the industry.”

In 2014, Thum followed her passion and moved to Phuket, where she joined the property sector as a Project Coordinator. Her dedication and expertise led her to manage various real estate projects on the idyllic island. However, just a few years later, Thum’s career took an unexpected turn, bringing her back to the bustling metropolis of Bangkok.

During this time, Thum’s life took a transformative turn when she met her future husband, Hachi Yin. A successful entrepreneur in his own right, Hachi shared her passion for the real estate industry. Their connection was undeniable, and the couple quickly discovered that they complemented each other both personally and professionally.

Their mutual support and shared ambitions fuelled Thum’s determination to make a significant impact in the property industry, ultimately leading her to pursue new ventures and embrace the opportunities ahead. “Meeting Hachi was a turning point,” Thum recalls. “We supported each other’s ambitions, and that’s when I decided to take the leap and start my property consultancy: Thai Property Board Company Limited.”