Adisorn Vivakanond

When did you set up the business?
in 2009 in Bangkok, just as the effects of the credit crunch in the USA were being felt around the world. At first we focused on bringing affordable accommodation options to Bangkokians with Proud and Proud X2 condominiums. The combination of a compact condo concept in a convenient location proved very popular. With Phuket's growing population (about 9,000 new residents each year) we saw a similar need for Tri Property's unique brand of affordable housing on the island.

What were you doing before?
I've always been involved in real estate. In the early years my time was split between Thailand and the United States, where I attained master's degrees in Construction Management from Western Michigan University and then Environmental Engineering from San Fransisco State University, before returning to settle in Bangkok.

The next five years were very productive. I went straight into real estate as a project manager but I'd always had a strong desire to make a unique contribution to the residential real estate market, so Tri Property was established and I haven't looked back since.

What’s unique about Tri Property?
Our aim is to stand out as a leader not a follower, which we achieve with attention to every detail. For example, when we embark on a new project, we physically test everything − from the durability of the furniture to the comfort of the seating and bedding.

Tri Property's residential projects are unique for each location as they're determined by real market demands and incorporate cutting-edge designs for multi-purpose space and convenience.

What are your main challenges?
We aim to stay ahead of the curve with design innovation for the next generation that's practical, tasteful and stylish, which sometimes means we have a particular concept that we want to develop and then have to find a way to make it possible. This usually requires input of expertise from a range of different skills.