another publication by IMAGE asia

Alongkorn Poochamchote

Khun Alongkorn has strong views on many topics, and calls it the way it is.

Where are you from originally?
I was born in Nong Khai province. Along the way, I graduated from Ramkhumheang University in Bangkok, with a degree in Political Science.

When did you move to Phuket?
12 years ago.

What made you decide to come and live here?
I was attracted by the lifestyle, beaches and the opportunities to do business.

What did you do before you came to Phuket?
I ran a restaurant in Bangkok.

Did you come here intending to set up a business?
No, I came here because I had a six month contract to build a villa for a couple living here. After being here for less than a month, I fell in love with the place and decided to live here.

Tell us about your business.
I started LIM's Restaurant about 11 years ago with my partner, Daniel Bosshard. It’s tough running a restaurant, all hard work, and you have to concentrate on the details. If you don’t love the business, you’ll never succeed. I’m a perfectionist, always demanding the most from the staff I control.

Successful?
As to that, I honestly don’t know. At least, what I do pays the bills.

Do you’ve any role models? Role models?
No, I really don’t think so.

We hear that you have other strings to your bow.
Yes, I’m into other things like landscaping, interior design, flower decoration and, of course, I’m a dab hand at cooking.

It’s the same as running a restaurant really.
They’re all forms of art in different ways. I’d say that paint is the most difficult and challenging medium, I’ve tried.

If you find yourself upset or in a bad mood, how do you get back on track?
I’ll just go off somewhere and be alone for a while. Then I reflect on how lucky I’ve been and how much more fortunate are my circumstances, compared to many others. That usually picks me up pretty quickly.

Whereabouts do you live in Phuket?
Kalim Beach. It’s quiet and you’re close to nature there. I like to hang out on Leam Sing beach with friends, whenever I have the time.

How is Phuket from your point of view?
I think that the island is developing at a frightening rate. Too much building, too much traffic and the cost of living is spiralling out of sight. Having got that off my chest, living here is like being permanently on holiday. You get to meet lots of great people here, although there’s a growing tendency in some parts of the business community towards over-commercialisation, and downright greediness.

What do you think Phuket could do to improve?
A functioning public transportation system is a must. Somehow, someone has to get a grip on the ballooning cost of living. I think we should also do more to take care of tourists, and give them a better welcome.

How old are you?
I’m 48.

What is you marital status?
Divorced.

Tell us something about your family and friends.
That would be a very large subject. I come from a big family, and I have a considerable circle of friends.

So then, how do you divide your time between your friends, your family and yourself?
I love working at LIM's. Everything else has to fit in.In the end, it all comes together.

Tell us about your lifestyle.
I’m most of time working, but then I like to party now and again. Sometimes, I like to escape to a beach, and maybe skim through some magazines. Otherwise, of an evening, I’ll just chill over a drink or two with close friends.

Do you exercise at all?
I actually never go to gym, but I do a bit of gardening; that keeps me fit.

What do you do for fun?
I think we’ve been there, but if I’m feeling extra energetic of an evening, I like to dance. I love music and rhythm.

How would you rate the quality of your life?
I don’t think it’s ever useful to try and give one’s life ‘marks out of ten’. I follow my instincts and emotions; this way I’m happy and fulfilled.

Are you involved in any local charities?
No, not really, but I’ll always help if it's needed.